いまよういろ
今様色
imayouiro
CMYK
0
75
35
20
Overview
Colors that were popular during the Heian period
Story
Imayo-iro means “color of the moment” and is the color that was popular during the Heian period.
The popular color of the Heian period is safflower-dyed red.
Imayo color is a very dark color among safflower dyes.
